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OUR IP & Designers

The designer toy industry, which emerged two decades ago, has boomed in China in recent years, breaking the ancient stereotype of “toys are for kids.” Designer toys integrate diverse concepts such as art, design, painting, fashion, and modern sculpture into figures. With unique artistic designs, these toys depict various characters and convey different lifestyles. They generate a “love at first sight” reaction, and fans are crazy about them, currently one of the most trendy pop culture items on the market.

  • Molly
    By Kenny Wang
    by Kenny Wang

    Molly figurine, by Kenny Wong, was originally inspired by a young child. She has emerald eyes, a pouting mouth, and cute temperament. The first time Kenny met Molly, she was with a beret hat, an artist apron, a color palette, and brush in her hands. That's how the little figurine artist was born. She is stubborn, adorable, smart, proud, and fun. With such a lovely personality, along with various designs and outfits, she has won the hearts of numerous fans that have made Molly one of the most famous pop culture toys.

  • The Monsters
    By Kasing Lung
    The Monsters
    by Kasing Lung

    Kasing Lung is the first Chinese winner of the Illustration Award in Belgium. In 2010, he transitioned from a professional illustrator to a toy designer. Partnering with How2work, a renowned toy brand in Hong Kong, China, they released an art toy series. Now Mr. Lung brings fantasy characters of his drawings into the 3D world, such as The Monsters series with characters like Labubu and Tycoco; he has truly impressed consumers.

  • Pucky
    By Pucky
    by Pucky

    Pucky" is the brand of the figurines made by Pucky, the artist. Named after Puck: the sprite in Shakespeare's play "A Midsummer Night's Dream", which is based on the ancient figure of Puck found in English mythology. It represents the convergence of fantasy and the real world. Pucky creations are based mostly on the exploration of nature and the spiritual world, like a colorful dream with sensitivity and a dark side. Through artistic creation, Pucky hopes to discover more about this lonely yet warm world.

  • Dimoo
    By Ayan
    by Ayan

    The DIMOO WORLD series is filled with the beauty of fantasy. The story is about the journey of a little boy named Dimoo. In the real world, he is lost

    By Seulgie Lee
    by Seulgie Lee

    Korean artist Seulgie Lee created an adorable character based on a Greek mythical Satyr. Satyr Rory has hair like cotton-candy, star-lit eyes, and lovely pastel colors. All in sharp contrast to the original Satyr. Most of her works are simple yet delicate and beautiful.