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NEWS
Chinese DTC Brands Going Global: Interview With Justin Moon, Vice President Of POP MART
Retail therapy: Pop Mart’s collectible toys now available at its first Canadian store in B.C.
Inside Chinese toy company Pop Mart's new store in Richmond, B.C. Chinese toy company POP MART is known for its cute, collectible and covetable figurines. It has recently opened a store in Richmond, B.C., its first retail location in Canada, and stocked it full of limited-edition designer toys.

Source: jessie mao
Retail therapy: Pop Mart’s collectible toys now available at its first Canadian store in B.C.
Leading Designer Toy Stock, Pop Mart, Listed on HKEX
New Money: China's designer toy market grows at warp speed as need for spiritual consumption rises
Pop toy retailer in expanding market
Chinese DTC Brands Going Global: Interview With Justin Moon, Vice President Of POP MART

Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start expanding internationally including Perfect Diary parent company Yatsen Holding, collectible toy maker POP MART, and lingerie brand NEIWAI, among others. 

Yet establishing themselves outside of China may be easier said than done, especially for these young brands whose key advantages against Western brands in China include their deep understanding of Chinese consumers and their innovative use of Chinese marketing and sales channels - advantages they don’t necessarily have when going abroad. 

To find out more, I interviewed representatives from several of these brands. In this series of articles, we’ll explore these brands’ decisions to move into international markets, the results they have seen so far, and how they’ve had to adapt their business strategies. 

Retail therapy: Pop Mart’s collectible toys now available at its first Canadian store in B.C.

Inside Chinese toy company Pop Mart's new store in Richmond, B.C. Chinese toy company POP MART is known for its cute, collectible and covetable figurines. It has recently opened a store in Richmond, B.C., its first retail location in Canada, and stocked it full of limited-edition designer toys.

Leading Designer Toy Stock, Pop Mart, Listed on HKEX

BEIJING, Dec. 11, 2020 /PRNewswire/ -- Pop Mart International Group Limited (Pop Mart) (stock code: 9992.HK) was officially listed on the main board of Hong Kong Exchanges and Clearing Limited (HKEX) with an issuing price of HKD 38.50 per share, becoming the leading designer toy stock in China. 

As defined by a report by Frost & Sullivan, designer toys are toys that skillfully incorporate pop culture. Based on 2019 revenue and revenue growth from 2017-2019, Pop Mart has become China's largest and fastest-growing designer toy company. According to 2019 retail sales figures, it made up 8.5% of the Chinese designer toy market.

New Money: China's designer toy market grows at warp speed as need for spiritual consumption rises

China's designer toy market is getting new attention after Beijing-based creative toymaker POP MART filed for a Hong Kong IPO in June.

Global consulting company Frost & Sullivan estimates the size of China's designer toy retail market stands at 20.7 billion yuan in 2019, while it was 6.3 billion yuan in 2015, which translates to a compound annual growth rate of 34.6 percent.

Pop toy retailer in expanding market

Pop Mart, a mainland toy retailer, is seeking a Hong Kong initial public offering to raise US$200 million (HK$1.56 billion) to US$300 million, with a goal to become a "Disney-like" intellectual property operator and pop culture promoter.