NEWS
NEWS
POP TOY SHOW Livestream
POP MART Unveils MEGA Space Molly for the First Time in Europe at DesignerCon UK
POP MART Introduces Latest Addition to its MEGA Collection
POP MART Dimoo Exhibition Kicks off at Marina Square in Singapore
Chinese DTC Brands Going Global: Interview With Justin Moon, Vice President Of POP MART
POP TOY SHOW Livestream

On September 25th at 8 a.m. (Beijing Time), POP MART International hosted Pop Toy Show Livestream on Facebook for the first time! Preparations started weeks before, and it was a great success. Let's dive in! 

After the first general rehearsal, we noticed many technical difficulties, but no challenge was too big for the talented team behind the Livestream. 

The team worked relentlessly, especially the last few days before the Livestream, to prepare all the content and materials necessary to give POP MART fans around the world a 4-hour Livestream show, full of exclusive drops, insights about our newest products and giveaways. 

On the "grand day", POP MART welcomed thousands of highly engaged fans to the Live show. We counted with an average viewer rate of 250 people throughout the whole Livestream and more than 20,000 interactions with fans, including comments, likes, and clicks. 

We are glad to see all the love and support from our POP MART Fam worldwide. We hope to connect more with our fans with this form of shop/entertainment in the future.

 

POP MART Unveils MEGA Space Molly for the First Time in Europe at DesignerCon UK

POP MART, the global culture and entertainment company best known for art toys and collectible toys, unveils its high-end collectible art toys, MEGA Space Molly, at DesignerCon UK in London through Aug.20th to Aug.22nd  . This will be the first time that MEGA Space Molly is exhibited in Europe.

 

Source: Business in the News

POP MART Introduces Latest Addition to its MEGA Collection

Fresh off the back of its debut art toy range in collaboration with SpongeBob SquarepantsPOP MART is gearing to release the latest addition to its MEGA COLLECTION.

POP MART Dimoo Exhibition Kicks off at Marina Square in Singapore

POP MART, the global culture and entertainment company best known for art toys and collectible toys, is  presenting an exhibition titled “Happiness in the Garden City”, from Aug. 20th to Oct. 19th at Marina Square in Singapore. This two-month exhibition will show POP MART’s top IP Dimoo and its wonderful world to bring happiness to visitors.

Chinese DTC Brands Going Global: Interview With Justin Moon, Vice President Of POP MART

Over the past few years, numerous Chinese DTC brands have emerged and quickly become leaders in their product categories. After achieving massive success within China, we are now seeing many of them start expanding internationally including Perfect Diary parent company Yatsen Holding, collectible toy maker POP MART, and lingerie brand NEIWAI, among others. 

Yet establishing themselves outside of China may be easier said than done, especially for these young brands whose key advantages against Western brands in China include their deep understanding of Chinese consumers and their innovative use of Chinese marketing and sales channels - advantages they don’t necessarily have when going abroad. 

To find out more, I interviewed representatives from several of these brands. In this series of articles, we’ll explore these brands’ decisions to move into international markets, the results they have seen so far, and how they’ve had to adapt their business strategies.