On September 25th at 8 a.m. (Beijing Time), POP MART International hosted Pop Toy Show Livestream on Facebook for the first time! Preparations started weeks before, and it was a great success. Let's dive in!
After the first general rehearsal, we noticed many technical difficulties, but no challenge was too big for the talented team behind the Livestream.
The team worked relentlessly, especially the last few days before the Livestream, to prepare all the content and materials necessary to give POP MART fans around the world a 4-hour Livestream show, full of exclusive drops, insights about our newest products and giveaways.
On the "grand day", POP MART welcomed thousands of highly engaged fans to the Live show. We counted with an average viewer rate of 250 people throughout the whole Livestream and more than 20,000 interactions with fans, including comments, likes, and clicks.
We are glad to see all the love and support from our POP MART Fam worldwide. We hope to connect more with our fans with this form of shop/entertainment in the future.