POP MART, the global culture and entertainment company, best known for art toys and collectible toys recently announced the launch of VITA on a new vinyl collectible figure featuring a cool street-style little girl and her little puppy friend named Cookie. The first collection of blind boxes, named “Super Band”, will be available for purchase starting on Sep. 10th worldwide.
As the newest character presented by POP MART Designer Center (PDC), VITA features a little quirky girl with tremendous abilities to achieve her dreams, despite her young age. Accompanied by VITA is her little puppy friend Cookie. With courage and a passion for life, they start their journey to explore the wonders of the world, witnessing the ups and downs of life. NINEGO, the designer behind VITA, is inspired by graffiti and hip-hop elements, creating this distinctive figure that connects to art toy lovers who enjoy and appreciate street-style culture.
The first released Super Band blind box series will include twelve figures and one “secret” figure, featuring VITA’s first music group: drummer, DJ player, violinist, singer, and more. No matter what instrument she plays, her little puppy Cookie is always with her to rock out at the live music show.
In addition to the blind box collection, a limited edition collectors’ toy – VITA Alpha will be available on Oct. 11th on all online channels and POP MART retail stores. For more information on the VITA collection, and to keep up to date with upcoming collections, visit POP MART’s social platforms on Instagram, Twitter, and Facebook @POPMARTGlobal.